UNDERSTANDING SOCIAL MEDIA for B2C VS. B2B BUSINESSES
B2C
consider Facebook the most important social media platform for marketing
• focus on Facebook, YouTube, Pinterest and Instagram in social media marketing
• want to learn more about Facebook, Pinterest and Instagram
• 94% use Facebook ads
• emphasize original videos and original visual assets in their social media marketing strategy
• are more likely to have developed a loyal fan base through social media
B2B
• consider LinkedIn the most important social media platform for marketing
• focus on LinkedIn, Google+ and blogging in social media marketing
• want to learn more about LinkedIn
• 82% use Facebook ads
• emphasize original written content and curated content in their social media marketing strategy
• are more likely to have identified a new partnership through social media
