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認識Digital marketing 術語: CPC, CPM, CPA CPS, CPL, CPI

  • 作家相片: Marketing Director
    Marketing Director
  • 2018年8月11日
  • 讀畢需時 1 分鐘

CPC – Cost Per Click (每次點擊成本)

CPM – Cost Per Thousands Impression (每萬次曝光成本) CPA – Cost Per Action or Cost Per Acquisition (每次獲得行動成本) CPS – Cost Per Sale (每筆訂單成本) CPL – Cost Per Lead (每位客戶或會員成本) CPI – Cost Per Install (每次安裝成本)

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