Some Basic Social Media Writing Tips
Understand Active Vs. Passive Voice
Put Your Audience First
Invoke Curiosity
Write Stuff People Want To Know and Love To Share
Delivering value to their audience
To express and define themselves.
Use surveys or create personas to understand your typical audience member.
To feel connected to others.
To make themselves feel valued.
To express beliefs or support causes.
Avoid Pushy, Overly Sales-Driven Messaging
Make Sure You Have Clear Message-Match Between Your Posts And Destination Pages
Make Sure Your Copy Matches Your Visual Content
Create creative campaign counted down the days until kickoff
Be Clear And Concise
Develop Your Brand’s Social Media Personality
Define And Develop Your Voice And Tone
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