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資料庫行銷管理
DATABASE MARKETING MANAGEMENT

Database marketing can be applied to the company's existing customers and potential customers. Marketers can build a database based on analyzed data, previous direct marketing activities in order to maintain customers, increase sales and maintain customers' loyalty.

 

Database Marketing can increase customer lifetime value in five areas: 1) increasing sales, 2) increase customer retention, 3) increase referral rate, 4) lower direct costs and 5) reduce marketing costs.

 

資料庫行銷可應用於企業現有客戶及潛在顧客群。方法是將行銷資料建立成資料庫，並根據對資料庫內資料進行大數據分析，有效地進行直接市場行銷活動，從而維繫顧客和提高銷售額，維持他們的品牌忠誠度。

 

資料庫行銷在五方面加強客戶終身價值：1) 增加銷售額、2) 增加留存客戶、3) 增加客戶推薦朋友、4) 降低直接成本及 5) 降低行銷成本的功能。​

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資料庫分類
Database by Category

資料庫行銷使用細則

 

我們會盡力確保資料無誤，但有絕對酌情權增加、刪除、暫停登載或編輯各項資料而無須給予任何理由及事先通知。我們不會對任何因使用或涉及使用此網站資料而導致的申索、損失或損害負責。 


資料庫的使用限制 


本網站提供的網上電話簿資料，資料來自公開資訊、世界各地展銷會、商務聯絡及講座等公開資料，經輯錄後整理而成。旨在方便有關機構作公務上的通訊。使用有關資料庫時，客戶需自行遵守相關法律，包括香港市場《非應邀電子訊息條例》 (業界指引在此下載)、《商品說明條例》(在此下載)；針對內銷市場《中華人民共和國合同法》、《中華人民共和國廣告法》、《廣告管理條例》及相關法律法規的規定及私隱權等細則。如欲查詢電子郵件服務，歡迎聯絡我們。

 

Database Marketing Terms & Conditions

 

We will endeavor to ensure that information is correct, but if there is any change of information, we shall not send you any notificatio. We are not responsible for any claims resulting from the use of this information or involving the use of information resulting from loss or damage. Please review the Unsolicited Electronic Messages Ordinance ("the UEMO") (An Industry Guide download here) , the Contract Law of the People’s Republic of China,  People's Republic Of China Advertisement Law, Regulations on Control of Advertisements before your application. 


Restrictions & Conditions

 

We collect the information from public sources like website, business directories and public seminars. We compile the database afterwards and facilitate the eDM service for your communication purpose. When you make use of the database, all customers are reminded to comply with the regulation and laws themselves. Please make sure you are comply with the related ordinance and rules. For inquiry on the policy, please feel free to contact us.

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Should you wish to get a tailored database? Contact us today!

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