What are the differences between SEM and SEO?
What Exactly is Search engine optimization (SEO)?
Search engine optimization (SEO) is strategies and tactics used to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
What is Search Engine Marketing?
SEM is a broader term than SEO. SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines. It includes paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
SEM offers you the opportunity to pay based on clicks. Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.
The Difference Between SEM and SEO
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses the search engines to advertise and send a more targeted traffic to your Web site.
For example, when people use a search engine to query "online advertising agency", the organic search engine results is where SEO technologies can assist your Web site in being more visible. The paid advertising, or sponsored links are the ones prominently displayed above or beside the organic search results is a product of SEM.
SEO and SEM are not competing services. SEO is considered a subset of SEM services. If you want to conduct business on the Internet to be visible in both organic and advertised links, you need both SEO and SEM.
