Co-Marketing campaigns to gain synergy 聯合營銷活動獲得協同效

What is Co-marketing

Co-marketing allows two or more companies to work on a project together, doing less work for more reward. In this partnership, both companies promote a piece of content or product, and share the results of that promotion. Co-marketing campaigns are designed to deliver more leads, buzz, and awareness, with less work.

It works if two companies who have similar audiences. Then you can work together on a piece of content, and promote that content to both audiences. For large campaign, two companies might agree to host an event together and split the costs. Or, on a smaller scale, partners could agree to a place blog posts on each other’s sites or facebook at FREE cost. Project format could be e-Book, social media posts, twitter chats, images, infographics, SlideShares, online and offline events, webinars and even more.

When determining whether or not to do co-marketing with a partner, you should consider:

Do you have a similar type of target audience?
How many new leads can you get?
Do they have some expertise that may help you improve effecetiveness?
Does your partner's brand have a good reputation?
Do you have resource to support this campaign?
The expected results and cost?

For further details on how to execute a co-marketing plan, please feel free to contact us and we can assist you to lie up different partners and handle the tactics for you.