It's time to Use Digital Analytics to turn knowledge into power
It’s time to truly understand your customers – to see the complete picture of how they interact with your brand across any digital channel at any time – and to see those insights in one place. You’ll open the door to powerful marketing opportunities, better experiences for your customers and simply better business for your company. Use Digital Analytics to turn knowledge into power.
Common web Analytics tools such as Webtrends, Omniture, Coremetrics or Google Analytics a can truely assist you to turn knowledge into power.
1. Webtrends
Unlimited data collection
Multi-channel measurement across social, mobile, web and SharePoint
Configurable digital dashboards
Standard and customized analytics reporting
Extensive data export
Custom and calculated metrics
Ad-hoc data exploration to unlimited dimensions
2. HP TeamSite Optimost
Comprehensive web testing, targeting, and personalization.
Deliver engaging, profitable websites and campaigns with self-service capabilities and white glove consulting that helps you test confidently when the stakes and complexity are highest, immediately when speed is of the essence, and match the perfect content to every customer.
Advanced customized analysis and reporting
With Optimost, you can dig deep into the testing data, identifying trends, segments, and opportunities. And you can go beyond testing data to close the loop with other online and offline data sources. Optimost's team of data experts delivers the insights he needs to run your business.
3. Omniture
Using the tool of SiteCatalyst, you can optimize your site.
Free learning source available at : http://tv.adobe.com/watch/learn-adobe-digital-marketing/what-is-sitecatalyst/
4. IBM® Digital Analytics (formerly Coremetrics Web Analytics)
The IBM Digital Analytics platform helps you:
Gain marketing insights quickly with intuitive dashboards that monitor behavioral customer data on demand.
Remove barriers for applying web analytics data by harnessing near real-time analytics and surfacing them quickly in your marketing plans and actions.
Identify real campaign contributions and attribution insights by evaluating individual channels as well as the combined effect of multiple marketing touchpoints.
Turn behavioral insights into automated digital marketing action across digital channels for faster revenue gains.
Simplify web analytics management and delivery by integrating analytics data easily with your marketing systems.
5. Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It helps you to get the data you need to make intelligent marketing and business decisions. Available for websites, apps, and enterprise businesses.
Contact us today and we shall assist you to choose the most suitable tools for your business.
