How to measure the ROI of Online Press Releases?
Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike.
Steps:
1. Create your news
Every organization has news that will interest potential customers. With us, you can quickly and painlessly share your news. Plus, we’re here to help. We’ll give you tons of tricks, tips and tools to help you create the perfect announcement in minutes.
2. Distribute your news
With appropriate tool, we send your news to major search engines like Google, Yahoo! and Bing. We send it to 30,000+ journalists and bloggers. We deliver it to 250,000+ opt-in news subscribers. And we host your news release on our business partners, which receives over 3 million visitors each month.
3. Track your news
Detailed analytics let you see the immediate impact of your online news release. You’ll learn how many people read your release, where it was picked up, how many times it was shared, and where your prospects learned about your business. Best of all, you can see it all in an instant.
Call us for details today.
