Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results
This was originally posted on the Google Analytics Blog on February 11, 2015.
Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You'll get high-performance insights into your ads and your website when you link your AdWords and Analytics accounts. Google Analytics does a vital job in this pairing: it shows you what happened after users clicked on your AdWords ads. When you analyze performance with the combination of GA and AdWords you can find all sorts of actionable info:
Which parts of your account drive actual on-site engagement
Which keywords attract new users to your site
What messaging and landing pages connect with the different users on your site
How your business compares across your entire industry
