Twitter Launches New Audience Analytics Tool Called ‘Brand Hub’
As part of Twitter’s ongoing efforts to highlight the strengths and benefits of the platform to a wider audience, the micro-blog giant has today released a new audience analysis tool called ‘Brand Hub’. Brand Hub takes Twitter’s on-platform analytics to the next level, offering new insights into elements like share of voice, audience demographic profiles and additional detail into the 'what' and 'how' of people talking about your brand via tweet. And while much of this type of data’s been available through third party sources for some time, this is the first time Twitter has incorporated such info into their own, free features - and given the information is coming direct from the Twitter itself, you can expect the data to be highly accurate, analyzing the full range of tweet conversations to add more context to your analytics.
From the official release:
“Every day, millions of people Tweet about brands. Each Tweet has the potential to give advertisers new insights to better understand what customers, prospects, and influencers are saying, thinking, and feeling about their brand. To date, marketers haven’t been able to gather these valuable insights in one place.”
The addition of the Brand Hub aims to rectify this by offering three new analytics features, the first being a new metric called ‘TrueVoice’.
“We’ve developed TrueVoice™, a new metric only available within Brand Hub to help advertisers track their share of conversation in real time. Share of conversation empowers marketers to learn more about the conversation happening about their brand on Twitter - in fact, research has shown that Tweets that mention brands have been linked to a direct increase in sales.”
Though, it's restricted to selected large brand advertisers and medium-sized businesses. To understand more, please contact us for the features.
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