Overarching Action Items for Facebook SOCIAL NETWORKS
Objectives
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links, blog posts, and engaging content
• Promote upcoming events
• Engage with influencers
Action Items
√ Set up sponsored posts and ads
√ Set up Facebook tabs that sync to your marketing automation platform
Key Metrics
• X number of posts per day
• Page follows
• Likes
• Engagement and comments
• Referring traffic
• Shares
• Lead generation/new customers
