Overarching Action Items for Facebook SOCIAL NETWORKS

Objectives

• Brand awareness and engagement

• Lead generation or customer acquisition

• Share a mix of relevant links, blog posts, and engaging content

• Promote upcoming events

• Engage with influencers

Action Items

√ Set up sponsored posts and ads

√ Set up Facebook tabs that sync to your marketing automation platform

Key Metrics

• X number of posts per day

• Page follows

• Likes

• Engagement and comments

• Referring traffic

• Shares

• Lead generation/new customers

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