Marketing automation defined
- Marketing Director
- 2015年8月6日
- 讀畢需時 1 分鐘
Features include email marketing, landing pages and forms, campaign management, lead nurturing/scoring, lead lifecycle management, CRM integration, social marketing capabilities, and marketing analytics.
For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management.
For B2C companies, it includes cross-sell, up-sell, and retention. And for all companies, it includes marketing ROI analytics.
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