HOW TO OPTIMIZE YOUR SOCIAL MEDIA STRATEGY
Most social management platforms do more than just publish, they provide metrics that marketers have grown to recognize and understand, such as:
• Facebook fans, likes and shares
• Twitter followers, favorites and retweets
• Instagram followers and likes
• LinkedIn followers and influencers
• Engagement across all channels
• Unique engagement by platform
There are additional tools that can help translate these vanity metrics and connect them to your overall marketing strategy. The tools you use should be based on your marketing goals. Here’s a snapshot:
ADOBE SOCIAL
Suite of tools designed to help marketers manage and optimize social media strategy.
HELPS WITH: Brand Awareness, Ambassador Influence, Engagement, Lead Generation, ROI
BUFFER
Social publishing tool that enables marketers to identify fans and followers.
HELPS WITH: Ambassador Influence
PERCOLATE
Content management system that empowers marketers to create and share unique content to boost engagement.
HELPS WITH: Ambassador Influence, Engagement
SIMPLY MEASURED
Tracking and analytics platform designed to measure, understand and optimize social media performance.
HELPS WITH: Ambassador Influence, Engagement, Lead Generation, ROI
SPREDFAST
Social publishing platform that allows marketers to measure reach, engagement, and identify brand ambassadors.
HELPS WITH: Ambassador Influence, Engagement
SPRINKLR
Social media management tool designed to publish content, measure engagement and identify advocates.
HELPS WITH: Ambassador Influence, Engagement
BITLY
The largest link shortening tool in the world.
HELPS WITH: URL shortening
Contact us today for details.
