什麼是ATL和BTL？
今天與大家分享一些基本廣告知識。 4As / ATL / BTL 廣告中除了大家耳熟能詳的4As，我們也常聽到人說ATL和BTL。那麼，什麼是ATL，什麼又是BTL? 究竟這條line是什麼，大家又知不知道呢？ 如果以廣義作為解釋，ATL即above-the-line，泛指...
CRM Retargeting & Lead Generation
Facebook Advertising Some will, some won’t, so what? Someone is waiting. If this is your approach, you are leaving a massive amount of...
